Branding | Advertising | UI/UX
Branding | Advertising | UI/UX
Designed multiple admissions assets for print and digital, including You + Northwestern and Take a Northwestern Direction campaign variants. Used across banners, brochures, and marketing channels.
Key visual design for the You + Northwestern admissions campaign. Applied across print and digital touchpoints including banners, brochures, newspaper ads, and marketing assets.
Campaign and brand visuals for an ed-tech organization based in Education City. Created all illustrations and led communication strategy, website planning, and digital marketing rollout across platforms.
Developed visual concepts for a corporate Ramadan campaign. Designed two key variations balancing tradition and brand tone, tailored for digital and internal distribution.
Initial concept artwork for Wakamaru, a waterpark brand developed while at Grey. Fully hand-drawn and illustrated, this piece set the tone for the park's future branding from mascots to merchandise. Originally created as a themed wallpaper for pre-launch.
Greeting cards for internal and external stakeholders, balancing NU-Q's traditional brand tone with expressive cutouts for an interactive unfolding experience.
Branded giveaways for campus engagement. Designed bookmarks and stickers that blend institutional identity with playful visual cues, including QR-linked touchpoints and use of mascot in messaging.
Developed from concept to production. Led art direction with freelance illustrator, merchandise design including material and construction. Part of broader campaign to increase visibility; design customised to reflect student life and NU-Q identity.
Designed key visuals for two distinct QNB projects: an internal campaign focused on employee recognition and benefits, and a premium member calendar developed for external distribution. Each piece was tailored to its audience with editorial design.
Designed for NU-Q's newsroom. Inspired by the university's Arabic calligraphy logo, each unique abstract piece functions as a standalone or in combination. The design reinforces brand identity while staying subtle so as not to overpower on-air visuals or people.
A curated executive gift set designed for NU-Q dignitaries and special occasions. Concept to production: art directed custom engraved wood tiles, glassware, and branded packaging with Arabic calligraphy motifs.
Packaging design for Safwa's premium date range. Created a refined identity combining heritage typography with contemporary packaging form, balancing Arabic and English across two product lines.
An end-to-end graduation campaign spanning digital out-of-home, social, and print. Designed the Msheireb digital activation and graduate portrait series, each personalised with the student's name and photo in the NU-Q brand system.
Visual treatment and moodboard developed for a branded film production with TBWA\Qatar and The Film House. Defined look, feel, sound, and narrative direction for the campaign.
Social campaign for Alfardan Group marking International Women's Day. Designed two complementary visual variants: a light and dark tone, to extend reach across different platform contexts.
Eid campaign designed and produced at Ogilvy. "From Our Family To Yours" is a warm, brand-aligned greeting that ran across social channels for the agency's Eid communications.
A first-of-its-kind bidding platform for the Middle East. The founders arrived with a raw concept and no defined product direction — I led the full end-to-end process: conceiving the user flow from scratch, designing every screen, and building the brand identity for an initiative with no regional precedent.
A student-led startup incubated at Northwestern Garage. Split brought me on as their UX/UI designer to shape the digital product from the ground up — I mapped the full user flow defining how the platform should function, and built the initial user interface for the web experience.
A social media platform designed for a grassroots workers' union in the UK. UVW needed a dedicated space where members could stay connected, access policy updates, coordinate protests, and share information relevant to their movement. Designed under Professor Marcela Pizzaro at Northwestern Qatar.
